What!

W-what?

Lots of time and effort went into the startup business with the office supply stuff I think. I can’t really blame the man for trying to diversify and make a little side business. I imagine the nerdy young adults in college who watch his videos make up a decent amount of his viewer base. He took a bet that demographic would be into overpriced fancy productivity notebooks, so its a know your audience type thing maybe. I still think his videos are a fun and informative watch.