Another video / audio / thread from me

This time it’s about products that are marketed with purposes they can’t be optimised for.


In the production of a tech product an “edge case” is seen as a hindrance to delivering on the core purpose of the product.

For marketing an “edge case” can be seen as an opportunity to exploit a purpose that the product was not designed for and will never be optimised to satisfy.

When a general purpose product uses an edge case as the subject of its marketing it ignores the other aspects of the product which, for that niche purpose, will be on a spectrum from irrelevance to interference.

A product capable of servicing a niche purpose is not the same as a product designed to specifically satisfy that niche purpose.

Only the latter will be developed with continual effort to further satisfy the purpose as effectively as possible.

The more general purpose a product is, the more perceived edge cases it has.

Every edge case is a candidate for edge-case marketing which exploits the virtues of serving that niche in order to sell the entire product along with everything else it includes.

  • McKHugman
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    2 days ago

    Not gonna lie, I have been subject to this kind of bullshit before, looking for a niche use case but ultimately just wasn’t suited for the role because the software I was using had a load of other drawbacks that came with it because of the way it was designed to be used. And usually I don’t like the way they like to use it